When true originals collide, the result is unmistakable.

Deeds Rum has teamed up with genre-blurring music artist Native James to create a limited edition bottle, designed by James himself and available exclusively through our site—for a short time only.

Native James is rewriting the script—and when he offered to design a label for us, we said hell yeah. With recent drops like "Panic Ritual", "Black Opium", and "Wicked Things", he’s been tearing through expectations and carving out a sound that’s raw, heavy, and undeniably his. Just like Deeds.

We make black rum, unapologetically bold, with deep notes of caramel, vanilla, and liquorice—born in Pontefract, forged in defiance. James makes noise that feels the same. Dark. Loud. Original.

This is more than just a bottle—it’s a collector’s piece for those who Live Loud and think different. Every detail speaks to the raw creativity of Native James and the no-compromise spirit of Deeds.
Available now, only for a limited time. Once it’s gone, it’s gone for good.